“Strong digital leader with expertise in digital transformation with the ability to collaborate and influence across all levels in the organisation”

Darrell Evans Chief Customer Officer Direct Line Group

“We are immensely grateful for everything Ash has brought to the University, creating an exciting digital strategy and building a superbly talented digital team”

Lisa Roberts Vice Chancellor Exeter University

"Ash's expertise was invaluable in our digital transformation at Citizens Advice. He brought a deep understanding of the conditions required for good digital work and a great combination of challenge and support. He gets that this work starts and ends not with tech but with culture and people."

James Plunkett Executive Director of Digital Data and Technology at Citizens Advice.

What people say

"He’s a rainmaker. Not just consultancy hot air, real cut through to revenue and profit creation."

Nick Reid Director of Business Transformation Direct Line Group

“You're one of the smartest, most experienced, and most empathetic digital experts I've ever had the pleasure of spending time with”

Jonny Tooze Founder of LAB Group

“Super smart, super knowledgeable and able to make significant impact on your business quickly and efficiency”

Dave Ward Managing Director Ring

“Ash brought alternative and fresh thinking into a highly regulated sector. Leading significant upgrades to the insurance digital experience alongside enabling agility and cloud adoption”

Paul Geddes CEO Direct Line Group