Hello, I am Ash Roots. With 25 years experience leading digital activity in start-ups, scaling and FTSE 100 companies. Every job has been one that has blended people, technology and value creation.
Transforming and driving value through creation of digital products and services, experiences and underlying enabling cultures and capabilities. From ecommerce, Product Management, User Centered Design, CRM, Digital Marketing and social media to organisational design, AI & Data, Agile, Cloud, Cyber Security and DevOps.
Directly managed 1000s of people, multi million pound investments and delivered double digit percentage value to organisations.
Been recognised a few times for the work I have done including a Top Global Digital Officer (2022), Top 50 Customer Experience Professional (2020 and 2018) and Marketing Week Vision Top 100 (2016).
Fun to work with. I like to talk and draw pictures.
Who I am
I have worked with many amazing brands across many sectors including media, telecoms, financial services, retail and education.
Contributing to some pretty cool books along the way, which describe me pretty well.
